IM Debuts at Geneva: MG’s New Luxury EV Brand Unveils the L6 Saloon

Posted on February 26, 2024

MG is making a bold statement at the 2024 Geneva Motor Show, unveiling a brand-new sub-brand focused on premium electric vehicles: IM. The IM L6 Saloon, making its global debut, promises to shake up the luxury EV segment with its impressive range, blistering performance, and cutting-edge technology.

IM, standing for “Intelligent Mobility,” represents the next chapter for MG, venturing beyond its established value-oriented electric vehicles. The brand aims to deliver a luxurious and technologically advanced driving experience, targeting the premium market with a clear focus on executive saloons and larger SUVs.

MG will be releasing an electric sportscar in 2024.

The IM L6 Saloon embodies this vision. This sleek, premium electric saloon boasts breathtaking performance, capable of accelerating from 0-100 km/h in under 3 seconds. But raw power isn’t its only selling point. Two battery options offer exceptional range: over 600 kilometers with a Lithium-ion battery and an astonishing over 800 kilometers with a solid-state battery (based on WLTP estimates). This range surpasses most current luxury EVs, putting the IM L6 in a league of its own.

“The IM L6 is a game-changer,” said CEO of MG Motor, Xuyang Qin. “It combines exhilarating performance with exceptional range, setting a new benchmark for premium electric vehicles. IM represents our commitment to innovation and pushing the boundaries of what’s possible in the EV space.”

But the IM L6 isn’t just about impressive numbers. It also prioritizes advanced technology. Expect cutting-edge driver assistance systems, intelligent and connected services, and a luxurious, tech-laden interior. While details remain scarce, MG promises a truly premium experience that blends luxury with cutting-edge innovation.

MG is also launching the MG3 Hybrid in Geneva.

The IM L6 isn’t the only star of the show. Alongside its global debut, MG is also showcasing the all-new MG3 Hybrid. This hatchback marks MG’s foray into the hybrid market, offering a fuel-efficient and affordable option for eco-conscious drivers.

The combined debuts of IM and the MG3 Hybrid represent a significant shift for MG. The brand is no longer just about affordable electric cars – it’s now venturing into the premium segment and exploring alternative powertrains. This strategic move positions MG to compete with established luxury brands, offering a compelling alternative for drivers seeking cutting-edge technology, exceptional range, and a touch of luxury.

The IM L6 and the MG3 Hybrid will be unveiled on Monday, February 26th, at 10:30 CET at the MG Stand (Number 4251, Hall 4) at the Geneva Motor Show. The future of MG looks bright, and with its new IM brand and hybrid offerings, the brand is poised to electrify the automotive landscape in more ways than one.

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  • Henry Benz

    Henry Benz isn't your average automotive journalist. He's not obsessed with horsepower or zero-to-sixty times. His passion lies in the quiet hum of electric motors, the surge of instant torque, and the thrill of a world hurtling towards a sustainable future. Henry is the EV evangelist, your plug-in pal, and the guy who will make you fall in love with the world of electric vehicles, one test drive at a time. Henry's journey began in the golden age of muscle cars. He spent his youth wrenching on classic V8s, his nose forever stained with grease and his ears ringing with the roar of internal combustion. But as the climate crisis loomed larger, a seed of doubt sprouted in his gearhead heart. Could there be a way to enjoy the thrill of the open road without sacrificing the planet? That's when Henry discovered the world of EVs. He was captivated by the silent power, the instant acceleration, and the sleek, futuristic designs. He devoured every article, watched every documentary, and hopped behind the wheel of every electric car he could find. He was hooked.

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