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Nissan Paves the Way for Electric Future with Extended Formula E Commitment

Posted on March 29, 2024

Nissan has become the first car manufacturer to commit to the next generation of Formula E, solidifying its position as a leader in electric vehicle (EV) technology and racing. The announcement, made ahead of the inaugural Tokyo Formula E race, extends Nissan’s participation in the FIA Formula E World Championship until at least 2030, marking the company’s longest ever motorsport commitment.

This strategic move aligns perfectly with Nissan’s Ambition 2030 plan, a long-term vision to establish itself as a fully-fledged electric car manufacturer. The plan includes introducing a staggering 34 new EV models across all segments by 2030, with the goal of EVs comprising 40% of global sales by 2026 and a staggering 60% by the end of the decade.

22 ROWLAND Oliver (gbr), Nissan Formula E Team, Nissan e-4ORCE 04, action during the 2024 Sao Paulo ePrix, 3rd meeting of the 2023-24 ABB FIA Formula E World Championship, on the Sao Paulo Street Circuit from March 24 to 26, 2024 in Sao Paulo, Brazil – Photo Julien Delfosse / DPPI

Formula E provides the ideal platform for Nissan to not only showcase its innovative EV technology but also rigorously test it against fierce competition. The next generation of Formula E, known as GEN4, promises significant advancements with features like enhanced energy efficiency (up to 700kW regeneration capacity), increased power output (up to 600kW), and groundbreaking safety innovations. This commitment to sustainable racing aligns seamlessly with Nissan’s broader environmental goals.

Nissan’s presence in Formula E extends beyond the racetrack. The company boasts a global footprint, operating in every country currently on the Formula E calendar. This allows them to leverage the series’ reach to promote EV technology on a worldwide scale. Additionally, Nissan’s extensive network of R&D centers, production plants, and design studios across multiple markets further reinforces their commitment to electric mobility.

“We’re extremely pleased to continue our involvement in Formula E until 2030,” said Makoto Uchida, CEO of Nissan Motor Corporation. “The technological breakthroughs we achieve on the track will provide invaluable insights for developing our future products. We’re excited to be at the forefront of electric racing and contribute to a cleaner, safer, and more inclusive world.”

22 ROWLAND Oliver (gbr), Nissan Formula E Team, Nissan e-4ORCE 04, action during the 2024 Diriyah E-Prix, 2nd meeting of the 2023-24 ABB FIA Formula E World Championship, on the Riyadh Street Circuit from January 25 to 27, in Diriyah, Saudi Arabia – Photo Thomas Fenetre / DPPI

This decision reflects Nissan’s dedication to the future of Formula E. Tommaso Volpe, Managing Director and Team Principal of Nissan Formula E Team, expressed his enthusiasm: “We’re proud to be the first company to sign up until 2030. Formula E provides an incredible testing ground for new EV technology, and we’re eager to keep developing and competing until at least the end of Season 16.”

The move has been met with positive reactions from Formula E leadership. “We’re very happy to see Nissan extending their involvement,” said Formula E CEO Jeff Dodds. “Having a brand with such a global presence is vital for us. Nissan is a highly respected manufacturer that perfectly aligns with our goals and values.”

The FIA, the motorsport governing body, also expressed their support. “We’re delighted to have Nissan on board until 2030,” said Marek Nawarecki, FIA Senior Circuit Sport Director. “This commitment signifies a bright new era for Formula E.”

Nissan’s extended commitment to Formula E is a significant step towards a more sustainable future. As both Nissan and Formula E push the boundaries of electric vehicle technology, fans can expect even more thrilling races and groundbreaking innovations in the years to come.

Formula E is currently in the early stages of its tenth season, which kicked off in Mexico City in January.

Author

  • Henry Benz Profile Picture
    Henry Benz

    Henry Benz isn't your average automotive journalist. He's not obsessed with horsepower or zero-to-sixty times. His passion lies in the quiet hum of electric motors, the surge of instant torque, and the thrill of a world hurtling towards a sustainable future. Henry is the EV evangelist, your plug-in pal, and the guy who will make you fall in love with the world of electric vehicles, one test drive at a time.

    Henry's journey began in the golden age of muscle cars. He spent his youth wrenching on classic V8s, his nose forever stained with grease and his ears ringing with the roar of internal combustion. But as the climate crisis loomed larger, a seed of doubt sprouted in his gearhead heart. Could there be a way to enjoy the thrill of the open road without sacrificing the planet?

    That's when Henry discovered the world of EVs. He was captivated by the silent power, the instant acceleration, and the sleek, futuristic designs. He devoured every article, watched every documentary, and hopped behind the wheel of every electric car he could find. He was hooked.

    View all posts

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